Digital marketing tools are the most important factors when you are doing digital marketing. There are many tools that are available for digital marketing and these can be of great help to you as an entrepreneur or business owner. So, in this article, we have listed some of the top digital marketing tools that are used by businesses nowadays and will definitely help you to grow your business to new heights. Let’s get started!
1) Free SEO Analysis
One of many free tools that's commonly recommended is Google's SEO Analysis. There, you can enter in any URL to get a free site report that will outline on-page and off-page SEO issues. Before you get too involved with SEO, though, it might be helpful to first put some effort into creating an overall digital marketing strategy for your business or organization. That way, SEO and other digital marketing tactics can be more effectively employed over time, rather than in a piecemeal fashion. For more details on how search engines work and tips for getting found online, download Digital Marketing 101: An In-Depth Guide .
2) Domain Name Generator
Selecting a domain name for your business is an important step in your digital marketing plan. You want to use a name that’s memorable and speaks to what you do, but it can be hard to come up with a good name on your own. Luckily, there are plenty of tools out there that can help you brainstorm and narrow down your options. Domain Name Generator is a tool that will spit out hundreds of potential domain names in just seconds—if you know where to look! This great little tool generates domains for businesses, social media platforms, blogs and more. If you want free domains that aren’t already taken by someone else (and even if they are), check out Domain Name Generator now.
3) Digital Footprint Analysis
Digital Footprint Analysis is a great digital marketing tool that allows you to see how visible your company, website, and social media accounts are online. This tool will allow you to identify what types of content and articles are being shared by other sites and if they’re linking back to your business or not. Additionally, it can be used as a benchmarking tool to determine whether or not others in your industry are successfully driving inbound traffic through social media and creating quality content on their site. In addition to identifying who is sharing your content, it’s also valuable for providing actionable insight into where you can increase engagement from visitors within your site experience.
4) Digital Analytics Management Platform
Google Analytics is not just a way to track website traffic and create custom reports. Google Analytics tracks a significant amount of website data and can be utilized by businesses of all sizes to discover trends and develop new digital marketing strategies. The platform also gives businesses an opportunity to increase user engagement, boost page views, sell more products, and grow their brand presence.
5) Google AdWords Grader
If you’re going to be relying on Google AdWords as your primary driver of online traffic, it only makes sense to ensure that your campaign is set up correctly. Luckily, there are many tools out there designed to help you check and adjust any aspects of your AdWords account that might need a bit of fine-tuning. One of our favorites is called Google AdWords Grader, which provides suggestions for how you can improve or change elements of your existing account. This could include details such as how many keywords or ad variations you have set up, what kind of call-to-action text you’re using, and other general elements that affect ad performance.
) Google Trends
Google Trends can tell you what people are interested in at any given time, allowing you to see which topics are trending. If you see something that may be of interest to your readers—especially if a competitor is interested in it—don’t hesitate to talk about it. The more ways you have of bringing readers back to your site, and getting them there quickly, will help you build an audience for your website or social media page. But don’t get ahead of yourself by starting with Google Trends; make sure you already have a basic digital marketing strategy set up before diving into these tools. There’s no sense looking for digital marketing tools if there’s no way for anyone to learn about them (and vice versa).
7) Keyword Tool Generators
The first step to creating a digital marketing strategy is to research what your customers are searching for online. There are a number of keyword research tools available online that can help you identify these common phrases in order to formulate an effective digital marketing strategy. Top of funnel keywords (industry specific) and bottom of funnel keywords (the actual products or services you offer) should be identified early on so they can be integrated into your content planning and social media campaigns later. This process will also allow you to experiment with different versions of your content and find out which keywords work best based on search volume and relevance for your audience.
8) Market Share Calculators
Market share calculators are a simple and useful tool to help you measure how much of your total market is going to come from each source. For example, if you’re running a digital marketing campaign, you can use market share calculators to determine that 25% of your traffic will come from search engine optimization (SEO), 25% will come from Facebook, and 50% will come from other sources. If one area isn’t working as well as it should be, then you know exactly where to put more focus on getting things moving in that direction. Although it might take time to find digital marketing tools for free (or for cheap), there are plenty of resources out there for digital marketers. Use these tools to help drive business success in your industry.
9) Position Tracking Software
This software is a web-based tool that lets you track how your content is doing on social media sites and search engines. This can come in handy when it comes to your SEO strategy and allows you to see which keywords are performing well for you (and which ones aren’t). Tracking, however, isn’t just about discovering where your audience hangs out—it also allows you to see who might be interested in working with you (or potentially suing you). Either way, position tracking software is an important digital marketing tool for businesses small and large.
10) Screen Resolution Checker
Check to see if your website is mobile-friendly by using a free tool like Resolution Tab's. It runs through a few tests on your screen resolution and will notify you if it doesn't match up with Google's recommendations. From there, you can use that information to make adjustments before launching your site. These little changes can go a long way toward improving conversion rates!
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